How did you attract/address your audience?
Our target audience is 15-30 year olds and I think our media product (title sequence) did reach this audience. When focusing on
how we were going to attract and address our audience we mainly wanted to include things they would recognise within the miss-en-scene such as the clothes, shoes, heels, perfume, alcohol etc - stuff
that would appeal to them. We included some designer brands such as DKNY and Prada (the opening shots of the bags), Gucci and Michael Kors (the second shot of the table where it pans down) We also used aspirational lifestyle as a way to attract our audience because as we can see in the title sequence the girls have a lot of money which is probably not only a dream teenagers have but older people as well. We included a shot of the new iPhone 6 which has
just come out and showed on the screen an alarm for the girls to leave for Vegas.
When we had feedback from our class our most successful thing was a choice of song seemed to be the thing people loved most and one of the things we as a group worried about from the beginning was what song we was going to use and if it would fit in and luckily it did, our song choice was a good success. It sounds quite like a modern song and some people mistook it for exsiting artists which is a good thing. Our least successful thing was some people noticed that in our title sequence it looked as though we were messing around too much and laughing however the whole performance is meant to look natural and not put on and once saying this people understood the whole feel to it.
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